{"id":22258,"date":"2018-04-27T11:07:18","date_gmt":"2018-04-27T08:07:18","guid":{"rendered":"https:\/\/editura-unibuc.ro\/?post_type=product&#038;p=22258"},"modified":"2020-08-06T10:55:42","modified_gmt":"2020-08-06T07:55:42","slug":"comunicare-publicitara-retrospective","status":"publish","type":"product","link":"https:\/\/editura-unibuc.ro\/en\/comunicare-publicitara-retrospective\/","title":{"rendered":"PUBLICITY COMMUNICATION. RETROSPECTIVES"},"content":{"rendered":"<p><em>Comunicare publicitar\u0103. Retrospective<\/em> porne\u015fte de la r\u0103d\u0103cinile \u00een marketing ale publicit\u0103\u0163ii pentru a prezenta alc\u0103tuirea, caracteristicile \u015fi func\u0163iile mesajelor publicitare. Acest parcurs este inspirat de condi\u0163ia de instrument de marketing a publicit\u0103\u0163ii, condi\u0163ie de cele mai multe ori umbrit\u0103 de str\u0103lucirea cu ambi\u0163ii estetice a mesajelor comerciale.<\/p>\n<p>Capitolele privesc, pe de-o parte, produc\u0103torii de bunuri, consumatorii, agen\u0163iile de publicitate, suporturile publicitare \u015fi legiuitorii din domeniu, pe de alt\u0103 parte, campaniile, tipurile de publicitate, formatele de reclame, enun\u0163urile publicitare.<\/p>\n<p>Cartea \u00eencearc\u0103 s\u0103 reliefeze continuit\u0103\u0163ile ac\u0163iunii publicitare, chiar dac\u0103 practicienii domeniului exalt\u0103 constant inova\u0163ia, mereu noile \u00eenceputuri.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comunicare publicitar\u0103. Retrospective porne\u015fte de la r\u0103d\u0103cinile \u00een marketing ale publicit\u0103\u0163ii pentru a prezenta alc\u0103tuirea, caracteristicile \u015fi func\u0163iile mesajelor publicitare. Acest parcurs este inspirat de condi\u0163ia de instrument de marketing a publicit\u0103\u0163ii, condi\u0163ie de cele mai multe ori umbrit\u0103 de str\u0103lucirea cu ambi\u0163ii estetice a mesajelor comerciale. Capitolele privesc, pe de-o parte, produc\u0103torii de bunuri, [&hellip;]<\/p>\n","protected":false},"featured_media":22259,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1531,2581,1464,979,991,996],"product_tag":[3010,3013,1100,3012,3011,1345,3009,3014],"class_list":{"0":"post-22258","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-colectii","7":"product_cat-cultura-si-comunicare","8":"product_cat-filologie","9":"product_cat-limba-romana","10":"product_cat-stiinte-sociale","11":"product_cat-jurnalism-si-stiintele-comunicarii","12":"product_tag-brand","13":"product_tag-formate-publicitare","14":"product_tag-jurnalism","15":"product_tag-mesajul-publicitar","16":"product_tag-pozitionarea-produselor","17":"product_tag-publicitate","18":"product_tag-segmentarea-audientelor","19":"product_tag-tipuri-de-publicitate","21":"first","22":"instock","23":"shipping-taxable","24":"purchasable","25":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/editura-unibuc.ro\/en\/wp-json\/wp\/v2\/product\/22258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/editura-unibuc.ro\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/editura-unibuc.ro\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/editura-unibuc.ro\/en\/wp-json\/wp\/v2\/comments?post=22258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/editura-unibuc.ro\/en\/wp-json\/wp\/v2\/media\/22259"}],"wp:attachment":[{"href":"https:\/\/editura-unibuc.ro\/en\/wp-json\/wp\/v2\/media?parent=22258"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/editura-unibuc.ro\/en\/wp-json\/wp\/v2\/product_brand?post=22258"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/editura-unibuc.ro\/en\/wp-json\/wp\/v2\/product_cat?post=22258"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/editura-unibuc.ro\/en\/wp-json\/wp\/v2\/product_tag?post=22258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}