{"id":36146,"date":"2022-11-19T13:21:06","date_gmt":"2022-11-19T11:21:06","guid":{"rendered":"https:\/\/editura-unibuc.ro\/?post_type=product&#038;p=36146"},"modified":"2025-05-09T09:55:54","modified_gmt":"2025-05-09T06:55:54","slug":"le-discours-iconique-publicitaire-dans-la-presse-ecrite-mecanismes-rhetoriques-et-argumentatifs","status":"publish","type":"product","link":"https:\/\/editura-unibuc.ro\/en\/le-discours-iconique-publicitaire-dans-la-presse-ecrite-mecanismes-rhetoriques-et-argumentatifs\/","title":{"rendered":"LE DISCOURS ICONIQUE PUBLICITAIRE DANS LA PRESSE \u00c9CRITE. M\u00c9CANISMES RH\u00c9TORIQUES ET ARGUMENTATIFS"},"content":{"rendered":"<hr \/>\n<p><strong><a href=\"https:\/\/books.google.ro\/books\/about?id=z9iyEAAAQBAJ&#038;redir_esc=y\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/editura-unibuc.ro\/wp-content\/uploads\/2025\/04\/goo.png\" \/>Google Books<\/a><\/strong><br \/>&nbsp;<\/p>\n<hr \/>\n<p>Volumul <em>Le discours iconique publicitaire dans la presse \u00e9crite. M\u00e9canismes rh\u00e9toriques et argumentatifs<\/em> \u00ee\u0219i propune s\u0103 aprofundeze nivelurile de analiz\u0103 retoric\u0103 \u0219i problematica implic\u00e2nd argumentarea \u00een discursul iconic publicitar. Dat fiind c\u0103, la ora actual\u0103, exist\u0103 numeroase cercet\u0103ri axate pe textul publicitar, dar relativ pu\u021bine studii la nivelul imaginii propriu-zise, lucrarea urm\u0103re\u0219te s\u0103 eviden\u021bieze, prin intermediul unui corpus de publicit\u0103\u021bi omogen \u0219i, \u00een acela\u0219i timp, eterogen, mecanismele retorico-argumentative \u00een acest tip de discurs vizual, exploat\u00e2nd dimensiunea semantico-pragmatic\u0103 a semnului iconic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Books&nbsp; Volumul Le discours iconique publicitaire dans la presse \u00e9crite. M\u00e9canismes rh\u00e9toriques et argumentatifs \u00ee\u0219i propune s\u0103 aprofundeze nivelurile de analiz\u0103 retoric\u0103 \u0219i problematica implic\u00e2nd argumentarea \u00een discursul iconic publicitar. Dat fiind c\u0103, la ora actual\u0103, exist\u0103 numeroase cercet\u0103ri axate pe textul publicitar, dar relativ pu\u021bine studii la nivelul imaginii propriu-zise, lucrarea urm\u0103re\u0219te s\u0103 [&hellip;]<\/p>\n","protected":false},"featured_media":36123,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[3823,1531,1464,977],"product_tag":[3895,3896],"class_list":{"0":"post-36146","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-stiinte-umane","7":"product_cat-colectii","8":"product_cat-filologie","9":"product_cat-limba-franceza","10":"product_tag-analiza-retorica","11":"product_tag-discurs-publicitar","13":"first","14":"instock","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/editura-unibuc.ro\/en\/wp-json\/wp\/v2\/product\/36146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/editura-unibuc.ro\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/editura-unibuc.ro\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/editura-unibuc.ro\/en\/wp-json\/wp\/v2\/comments?post=36146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/editura-unibuc.ro\/en\/wp-json\/wp\/v2\/media\/36123"}],"wp:attachment":[{"href":"https:\/\/editura-unibuc.ro\/en\/wp-json\/wp\/v2\/media?parent=36146"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/editura-unibuc.ro\/en\/wp-json\/wp\/v2\/product_brand?post=36146"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/editura-unibuc.ro\/en\/wp-json\/wp\/v2\/product_cat?post=36146"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/editura-unibuc.ro\/en\/wp-json\/wp\/v2\/product_tag?post=36146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}