PRACTICE CASES AND RESEARCH ON CROSS-CULTURAL COMMUNICATION IN CONFUCIUS INSTITUTES —— TAKING THE CONFUCIUS INSTITUTE AT THE UNIVERSITY OF BUCHAREST AS AN EXAMPLE

During its twelve-year development, the Confucius Institute at the University of Bucharest has consistently focused on local needs in Romania, adhering to the principle of serving the community. By continuously innovating teaching methods and cultural exchange approaches, it has presented a true, comprehensive, and multidimensional image of China to Central and Eastern European countries. This book takes “how to tell Chinese stories well” as its theme, employs the 5W communication model as its research method, and features vivid, concrete examples of teaching and cultural practices as its main content. It aims to summarize a set of practical, replicable and promotable experiences in cross-cultural communication.